Art Gallery Business Plan

Art Gallery Business Plan

An art gallery or art museum is a space for the exhibition of art, usually visual art. Paintings are the most commonly displayed medium; however, sculpture, photographs, illustrations, installation art and objects from the applied arts may also be shown. Although primarily concerned with providing a space to show works of visual art, art galleries are sometimes used to host other artistic activities, such as music concerts or poetry readings.

Your Art Gallery should show original works of art that will be made available for sale to the public. Many types of art galleries exist. There are galleries which have the work of only a single artist. There are galleries that specialize in cutting-edge contemporary art, or in "primitive" art, or in representational work.... Other galleries are more generalist in orientation, the connecting line between the works shown being, one hopes, esthetic merit and the personal taste of the gallery director.

By far the largest category of an art gallery is that of fine art galleries selling new works created by a stable of artists. These galleries have contracts with living artists or with the estates of deceased artists that give them the right to sell that artist’s work. Thus if you are interested in the works of a particular artist, you typically must buy the work from a gallery that represents that artist. The best galleries attempt to assemble a stable of artists that is of consistently high quality, no matter what their particular focus.

Art galleries most often work on a consignment system. Artists chosen for representation place their work at a gallery without any change of ownership. When the work is sold, the gallery and the artist share in the proceeds of the sale.

The art dealers who are the owner/operators of the gallery work with the artist to set prices, to promote the work through publicity, advertising, catalogues and show announcements, and to cultivate collectors for purchase of the work.

The main objective is that your visitors will learn more about art at the gallery. You should aim to provide outstanding collections and a wealth of exhibitions, interactives and special activities.

It is important to have year-round education and events programme including everything from story telling and games for the under-5s through to talks and study days, group visits and hands-on activity sessions.

Whether you are a parent, a senior citizen, a teacher, lecturer or youth worker, your staff will help visitors make the most of your fantastic collections.

Art Gallery Business Plan

Your education division can offer resources, courses, advice and support to:

  • Pre-school groups
  • Schools, colleges & universities
  • Special needs students
  • Youth & community groups
  • Families
  • Adults

You should offer help with both informal and formal learning activities and provide support for classroom work at all Key Stages.

Your education staff should be available year-round to help with courses, resources, support and guidance, most of it free of charge. Whether your visitors want to arrange a visit, source materials, or simply discuss a good idea, your staff will be on hand to help.

Your galleries mission should be to promote the public enjoyment and understanding of art, history and science. This will be achieved through exhibitions, education, consultancy, archaeological excavation and fieldwork, scientific and historical research and building and collection care.

As the owner of your art gallery you must balance art with your business - you must maintain overall artistic integrity whilst keeping a stern eye on the business needs. Profit isn't everything but losing money is not an option. A willingness to be flexible in this department is key to the success of this plan. It is absolutely essential to create and maintain an environment in keeping with the special needs of customers.

Ugly clutter, adequate lighting, clean-up and smoking policies, comfortable seating, etc. all must be addressed. The location of your art gallery is critical in making sure it has enough visitors to maintain your business.

Writing An Art Gallery Business Plan

Writing An Art Gallery Business Plan

Writing An Art Gallery Business Plan

Art Gallery Business Plan

Outline of a Complete Art Gallery Business Plan


  • Business Concept
  • Current situation
  • Key success factors
  • Financial situation/needs


  • Vision statement
  • Milestones

Market Analysis

  • The overall market
  • Changes in the market
  • Market segments
  • Target market and customers
  • Customer characteristics
  • Customer needs
  • Customer buying decisions

Competitive Analysis

  • Industry overview
  • Nature of competition
  • Changes in the industry
  • Primary competitors
  • Competitive products/services
  • Opportunities
  • Threats and risks


  • Key competitive capabilities
  • Key competitive weaknesses
  • Strategy
  • Implementing strategy

Products / Services

  • Product/service description
  • Positioning of products/services
  • Competitive evaluation of products/services
  • Future products/services

Marketing and Sales

  • Marketing strategy
  • Sales tactics
  • Advertising
  • Promotions/incentives
  • Publicity
  • Trade shows


  • Key personnel
  • Organizational structure
  • Human resources plan
  • Product/service delivery
  • Customer service/support
  • Facilities

Creating the Financials of the Art Gallery Business Plan

  • Assumptions and Comments
  • Starting Balance Sheet
  • Profit and Loss Projection
  • Cash Flow Projection
  • Balance Sheet Projection
  • Ratio's and Analysis

Art Gallery Business Plan

Free Art Gallery Business Plan

Art Gallery Business Plan

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